Hi, I’m Jess — a Lead Game Designer with a UX mindset, a love for leading creative teams, and a passion for crafting engaging experiences.

Currently at Exient Publishing, I lead and mentor a team of designers, shaping in-game systems, onboarding flows, and player journeys from concept to live release. With a background in psychology and product design, I bring a user-centric lens to game mechanics, wireframing, prototyping, and testing — always driven by player insight and creative curiosity.

I originally kicked off my career as a User Acquisition Artist, launching social platforms with inventive content-guideline strategies while creating high-impact marketing assets with story-driven hooks in collaboration with analysts.

I thrive in collaborative, honest, and fun teams, and I’m always exploring new ways to make products smarter, more meaningful, and more enjoyable. Whether it’s mentoring, prototyping, or problem-solving, I aim to elevate both the work and the team behind it.

Outside of work, you’ll find me running, traveling, reading or capturing the world through analogue photography.

– Based in sunny Malta