PROJECT: CARDS, THE UNIVERSE AND EVERYTHING
Mobile-to-PC UX Port
Crafted and tested UX solutions that translated mobile mechanics into an accessible PC experience.
Usability Testing
Designed and executed structured usability tests, delivering actionable insights from real-player data that shaped product decisions.
Clothing Inventory Design
Defined a new wardrobe flow supporting item upgrades and full costumes, driving cross-team alignment and overseeing the design through to successful implementation.
Progression Map Design
Established a reward-driven progression system to guide player advancement and enhance long-term engagement.
Cloud Save Design
Crafted the front-end flow for cloud save integration, enabling players to securely back up progress and purchases by linking their accounts with ID providers.
PROJECT: LEMMINGS
User Acquisition Adverts
Designed social and interstitial ad creatives for Lemmings, using conversion data to iterate on storylines and boost campaign performance.
Settings Menu Design
Outlined an intuitive Settings menu, streamlining access to gameplay options, support, and user preferences.
Onboarding User Flow
Designed the first-time user onboarding experience and then defined and analysed funnel events to assess performance and iterate on key improvements.
PROJECT: LEMMINGS
Social Media Content Strategy
Established Lemmings’ social presence from the ground up, developing content strategy and brand identity to grow a combined audience of 70K+ across platforms.