Video Adverts

Project: Lemmings

Originally launched in late 2018, Lemmings: The Puzzle Adventure was re-imagined for an on-the-go experience when Exient Publishing adapted the game for mobile formats on both Android and iOS. Since then, it has captured the hearts of nostalgic ’90s kids and attracted newcomers to this iconic game. Lemmings game is an offline classic puzzle game in which you have to guide Lemmings in the right direction for their survival, build with tools and use commands to get them out of traps and puzzles to win missions.

Details

01

Role

User Acquisition Artist

02

Date

July 2018 – December 2020

03

Skills Used

Storytelling
Video Editing
Brand Identity
Visual Direction
Content Ideation
User Experience

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Tools Used

Premiere
After Effects
Photoshop

The Challenge

How can we craft engaging adverts that successfully convert users to Lemmings?

I had the pleasure of working on User Acquisition campaigns for this project, and it was genuinely a learning experience for me. My role involved ideating and crafting engaging social media adverts and in-game interstitial adverts. Collaborating with skilled analysts, I received constant feedback on the adverts that successfully converted the most users. Armed with this valuable information, I iterated on storylines and came up with fresh and compelling concepts.