Jessica Fleur

Mobile, PC and out-of-home titles built for licensed IP holders including Netflix, PlayStation, Rovio and Outright Games.

• Lead and mentor a team of four designers: one-to-ones and growth, workload planning, and acting as design’s point of contact with every other department.
• Led design on Bad Dinosaurs, a launch title for Netflix Playground. I audited an inherited design document for the questions it never answered, decided what to keep and what to change, and cleared Netflix’s launch bar for the April 2026 release.
• Designed for children eight and under, an audience that cannot read a tutorial: one clear action at a time, oversized targets, visual feedback that rewards exploring, no fail states and no dead ends.
• Work with leadership on creative direction across internal and work-for-hire projects, and contribute concepts for pitches and licensing opportunities.

• Led UX on the PC and Steam release of Cards, the Universe and Everything, a 5,000-card collectible card game rebuilt from a thumb in portrait to mouse and keyboard in landscape. Launched 5 June 2025 with cross-platform accounts and the full collection intact.
• Chose the core screen by comparing six candidate layouts with attention overlays rather than defending one, checking that each player’s own controls stayed in their half of a shared surface.
• Led design on The Grinch: Christmas Adventures, a console platformer ported to iOS and Android for Outright Games, shipped December 2024 in time for the Christmas window.
• Mapped account linking and cloud save before anything was wireframed, because most of it is edge cases. Every failure state names what a player stands to lose before they confirm it.

• Owned features end to end on Ultimate Sackboy: onboarding, progression, the wardrobe, cloud save and settings, each taken from competitor research through wireframes and prototypes to a signed-off document, then through implementation and QA until the build matched the spec.
• Designed the eight-run onboarding and instrumented it, then followed 617,021 players through the funnel events I defined with the analysts. 99% started, 82% won their first run, 25% reached the final forced step, a drop I could point to and explain.
• Built a 24-tier progression system with a top band players can fall out of between seasons, so the ceiling never stops mattering. Post-launch analytics showed the shape we designed for.
• Ran usability testing and turned it into a standing process: ten moderated sessions on PlaytestCloud, findings and proposed fixes presented company-wide including C-level, then repeated at every stage through launch.
• Designed and ran A/B tests on competing versions of a feature, reading engagement, revenue and retention before either rolled out widely.
• Tuned Angry Birds Fury Road, an arcade racer for three-axis motion cabinets, which debuted at IAAPA 2024 in Orlando and rolled out globally with DOF Robotics.

UI, video and social for Lemmings, Exient’s mobile remake of the 1991 classic, now past 10 million downloads on Google Play.

• Built Lemmings’ social presence from nothing: three channels, a defined voice, and written content guidelines, grown to 70,000+ followers.
• Found the ad format that outperformed everything else and kept its slot for years, iterating creative against conversion data with the analytics team.
• Made the case that paid for a marketing team, then handed the channels and the guidelines over to them.